H&M opened its first store in Rio de Janeiro on Saturday at Shopping Rio Sul. The Swedish retailer hired 87 employees with a 5x2 work schedule and plans to open a second store at Norte Shopping this year.
H&M is a Swedish retailer with 80 years of history that recently arrived in Brazil, concentrating its operations until now in São Paulo. The company adopts a 5x2 work schedule in a sector where the 6x1 schedule traditionally prevails, offering employees two days off per week.
H&M opened its first store in Rio de Janeiro at Shopping Rio Sul on April 25, 2026
The store covers approximately 1,400 square meters
The store hired 87 employees with a 5x2 work schedule
The company plans to open a second store at Norte Shopping in 2026
This is H&M's fifth store in Brazil, with the other four located in São Paulo
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No gaps declared — all sources converge on the material facts.